The idea behind this project is simple: this is a platform for people that care about the environment and their community! If you’re one of those, you’ve come to the right place. Head out to the blog to learn more about the power of your choice as a business owner, check out the businesses who have a mission to leave this world a better place, and learn how you can be a part of that change.

make conscious shopping choices
Photo credits: Markus Spiske

This platform will also provide you with the tools for starting your own environmentally-friendly, social business.

Sharing is caring so if you’re an entrepreneur, share your amazing projects and your experience with the community. It might help someone that’s just starting out.

Together we can leave this world a slightly better place than we found it.


My name is Ana and my whole life has been a learning curve on how to “save the nature” or what to do about the environmental issues. When I was growing up, I wanted to be a vet.

Poor waste management in Cameroon

I ended up studying Ecology instead. I was so sure that getting into Conservation field will help me make an impact. My studies took me to Cameroon where I had a chance to experience the other side. I saw poverty, waste management issues, drinking water problems, poaching, and illegal trade… and I couldn’t do anything about it. All that made me think how much a scientist can actually do to change the situation. I had so many more questions that didn’t let me settle for a career in academic research.

a person standing looking at horizon in Cameroon
Photo credits: Charlie. Ana in Cameroon.

Truth about resource management in Italy

The aforementioned journey continued and the next stop was Italy where I learned about politics while working for an international NGO in the field of conflict resolution. It was such an eye-opener for me as a scientist who was previously involved only with taxonomy and animal population density maps. This chance I got to understand how the root causes of poverty, poor resource management, and pollution were all related to international governance completely changed the way I saw the world. I couldn’t go back to science. It didn’t make any sense to me.

Power of community in Indonesia

Hence, my search continued in Indonesia. I learned Italian Danone was the main water supplier for a country stricken by massive water pollution caused by outsourcing production. This fact made me think even harder: what was the thing I could do to address the environmental issues? Was there anything to do at all?

boy collecting trash at Asian landfill
Photo credits: Hermes Rivera

In Indonesia, I also learned about the power of art and community.

Entrepreneurship in Albania

But my journey didn’t stop there. Impredictably, it took me to Albania. There I discovered about the power of social entrepreneurship – or how to start a business that’s good for the community.

Time to Act is Now

And this is how I never got back to science.

I started believing in the power of a community of like-minded people that can make a change by making conscious choices.

Therefore, I invite you to join my journey and to discover together how to make better business models for our planet.

conscious consumer holding groceries in a weaved bag
Photo credits: Sylvie Tittel